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How Salesforce is Approaching AI

It was a big part of Dreamforce 2019. It was the subject of a handful of keynotes. And it is slowly creeping into everyday aspects of our lives. The “It” is AI. AI, in the form of Einstein, is quickly growing in role and importance inside the Salesforce platform. However, the AI of Salesforce isn’t […]

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App of the Week – Arxxus Lead Assigner

Need a good lead assignment tool? Maybe one that has an easy to use interface, so that you can customize and configure different rules and users? Well who doesn’t? The Arxxus Lead Assigner might just be what you have been looking for. You have created weighted lead assignment rules to maximize your round robin, and […]

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Coming Soon: Einstein Opportunity Scoring for Salesforce

Announced as a part of the Spring release of Salesforce for 2020, a previously paid feature of Einstein is going widespread. Einstein Opportunity Scoring will be fully available to all Salesforce Sales Cloud users who have Enterprise, Performance, or Unlimited Editions. What does Einstein Opportunity Scoring give you? The Einstein AI essentially gives sales reps […]

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What are APIs good for?

APIs are something that most developers will be familiar with, but for the rest of us, they sound like just another technical acronym that we either don’t understand or have never even heard of. An API is short for Application Programmer Interface. API simply refers to the method programmers use to interface with software, and […]

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