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Lead Management Tips with Pardot

Proper lead management often requires more planning and detail work than most people realize. Doing it the right way is much more than a “set it and forget it” type of mentality. However, when done properly, a few simple best practices can really boost your company and help you keep a pipeline full of qualified, […]

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Tip of the Week – Use Pardot’s Engagement Studio for Better Marketing Automation

While the Engagement Studio is not new to Pardot, having been released in 2016, it is increasingly taking the place of Automation Rules in Pardot. Salesforce describes Engagement Studio as “the nerve center, the IQ, the brain behind the marketing automation” and as the next generation tech for marketing. Engagement Studio provides an end-to-end view […]

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