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Pardot Dynamic Lists vs. Automation Rules

Pardot B2B Marketing for Salesforce is an extremely powerful tool. You can link thousands of prospects and leads to your CRM and engage with them in all sorts of ways. However, with great power comes great… confusion? Specifically, how do you know which automation tool to use for each situation? Pardot features a couple of […]

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Salesforce Pardot vs. Marketing Cloud: Which Should You Choose?

When looking at marketing software for businesses, Pardot and Salesforce Marketing Cloud are two big names that regularly come up. Especially if you already use Salesforce, these two are probably your two best options for utilizing a powerful and fully integrated marketing platform with your CRM. While both solutions are directly connected to Salesforce CRM, […]

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Lead Management Tips with Pardot

Proper lead management often requires more planning and detail work than most people realize. Doing it the right way is much more than a “set it and forget it” type of mentality. However, when done properly, a few simple best practices can really boost your company and help you keep a pipeline full of qualified, […]

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Tip of the Week – Use Pardot’s Engagement Studio for Better Marketing Automation

While the Engagement Studio is not new to Pardot, having been released in 2016, it is increasingly taking the place of Automation Rules in Pardot. Salesforce describes Engagement Studio as “the nerve center, the IQ, the brain behind the marketing automation” and as the next generation tech for marketing. Engagement Studio provides an end-to-end view […]

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