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Tag Archives | Marketing

Pardot Dynamic Lists vs. Automation Rules

Pardot B2B Marketing for Salesforce is an extremely powerful tool. You can link thousands of prospects and leads to your CRM and engage with them in all sorts of ways. However, with great power comes great… confusion? Specifically, how do you know which automation tool to use for each situation? Pardot features a couple of […]

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Lead Management Tips with Pardot

Proper lead management often requires more planning and detail work than most people realize. Doing it the right way is much more than a “set it and forget it” type of mentality. However, when done properly, a few simple best practices can really boost your company and help you keep a pipeline full of qualified, […]

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DNC Check – Do Not Call Lookup

  It’s a highly talked about and relevant issue these days: the do not call list and marketing calls. If you are like most people, you have been seeing an increasing number of marketing and sales calls to your personal phone and are probably annoyed about it. Don’t be one of those annoying callers. Do […]

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Localytics Makes Mobile Marketing Easier

  Mobile marketing can be tricky. Coordinating campaigns, keeping all of the individual variations separate and ensuring that the content is delivered to the right person and at the right time. To do it right, you need a robust app that not only integrates all of your marketing activities but also gives you advanced analytics […]

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Tip of the Week – Use Pardot’s Engagement Studio for Better Marketing Automation

While the Engagement Studio is not new to Pardot, having been released in 2016, it is increasingly taking the place of Automation Rules in Pardot. Salesforce describes Engagement Studio as “the nerve center, the IQ, the brain behind the marketing automation” and as the next generation tech for marketing. Engagement Studio provides an end-to-end view […]

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