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Tag Archives | Marketing

Unique Business Tasks to Automate

We all know that companies can automate all sorts of processes to save time, empower employees and generally become more successful. From things like adding leads, scheduling emails or generally streamlining business processes, most companies have little bits and pieces set up to help themselves out. However, there are a number of lesser talked about […]

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CRM Predictions for 2020

Wow! Are we are already mid-February, 2020? As the year is moving so fast, we thought it would be the right time to talk a bit about the Salesforce trends and things to watch for in the rest of the year.  In no particular order, here are a headlines of some Customer Relationship Management trends […]

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Will Google buy Salesforce?

Over the last month there has been some serious speculation that Google will attempt to pull off a behemoth of a deal and acquire Salesforce. Kicked off by the RBC Capital Markets prediction that Salesforce could be purchased for around $250B, and backed up with the Google’s Cloud services not so private announcement last year […]

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Understanding Campaigns in Salesforce

Campaigns in Salesforce are one of the more underutilized objects in the CRM. Properly using campaigns admittedly takes a decent amount of planning and setup to yield any significant benefits. However, it can definitely be worth your time if you do it right! Campaigns are ideally used to track marketing efforts, connect leads and contacts, […]

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App of the Week – Asana for Salesforce

Familiar with Asana, the project management and collaboration platform? If you aren’t it is one of the more popular sales enablement and collaboration tools on the market, helping create tasks and streamline messaging between sales, marketing and delivery. Released only a few months ago, this app allows you to use the Asana collaboration tools directly […]

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App of the Week – Map Plotter

If you have a wide customer/client base and are regularly on the road visiting current and prospective accounts, proper scheduling and planning can be quite a challenge. Not only do you have multiple schedules to juggle, but you also have to figure out the most efficient route to take to get to everyone! Well, Map […]

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Pardot Dynamic Lists vs. Automation Rules

Pardot B2B Marketing for Salesforce is an extremely powerful tool. You can link thousands of prospects and leads to your CRM and engage with them in all sorts of ways. However, with great power comes great… confusion? Specifically, how do you know which automation tool to use for each situation? Pardot features a couple of […]

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