Did you hear? Google and Salesforce have partnered to take over the world. Well, maybe just the marketing world. On May 17th, an integration was announced between Salesforce Marketing Cloud and Google Analytics 360. This integration will allow marketers to finally enjoy the combined benefits from two of the top marketing tools available.
This is the first time Google has partnered with a third party to integrate Google Analytics 360 and the potential boost for marketers is pretty enormous. Expect to see greater insights into customer journeys, more customized experiences and piles and piles of data. Most importantly, this partnership will enable marketers to coordinate between their channels while the customer is in the marketing funnel, bringing prospects the most relevant content, at the appropriate time.
-Ryan and the CloudMyBiz Team