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CRM Predictions for 2020

Wow! Are we are already mid-February, 2020? As the year is moving so fast, we thought it would be the right time to talk a bit about the Salesforce trends and things to watch for in the rest of the year.  In no particular order, here are a headlines of some Customer Relationship Management trends […]

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Will Google buy Salesforce?

Over the last month there has been some serious speculation that Google will attempt to pull off a behemoth of a deal and acquire Salesforce. Kicked off by the RBC Capital Markets prediction that Salesforce could be purchased for around $250B, and backed up with the Google’s Cloud services not so private announcement last year […]

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App of the Week – Customer Experience Accelerator (Bolt Solution / Community Template)

The digitization of the consumer experience is not limited to tech companies with thousands of products, seemingly unending profitability, and the budgets to match. As these companies create more engaging and delightful experiences for their customers, the expectation rises for every other proprietor. The Customer Experience Accelerator is a pre-built, pre-configured, and highly customizable template […]

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Understanding Campaigns in Salesforce

Campaigns in Salesforce are one of the more underutilized objects in the CRM. Properly using campaigns admittedly takes a decent amount of planning and setup to yield any significant benefits. However, it can definitely be worth your time if you do it right! Campaigns are ideally used to track marketing efforts, connect leads and contacts, […]

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App of the Week – Asana for Salesforce

Familiar with Asana, the project management and collaboration platform? If you aren’t it is one of the more popular sales enablement and collaboration tools on the market, helping create tasks and streamline messaging between sales, marketing and delivery. Released only a few months ago, this app allows you to use the Asana collaboration tools directly […]

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How Salesforce is Approaching AI

It was a big part of Dreamforce 2019. It was the subject of a handful of keynotes. And it is slowly creeping into everyday aspects of our lives. The “It” is AI. AI, in the form of Einstein, is quickly growing in role and importance inside the Salesforce platform. However, the AI of Salesforce isn’t […]

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App of the Week – Arxxus Lead Assigner

Need a good lead assignment tool? Maybe one that has an easy to use interface, so that you can customize and configure different rules and users? Well who doesn’t? The Arxxus Lead Assigner might just be what you have been looking for. You have created weighted lead assignment rules to maximize your round robin, and […]

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